In 1960 architect Kevin Lynch coined the term “Wayfinding”. Webster’s New Millennium™ Dictionary of English defines wayfinding as “signs, maps, and other graphic or audible methods used to convey location and directions to travelers”. As companies and facilities grow and become more complex, the need for accurate wayfinding increases. Many factors affect the ease with which a person can navigate a complex space. Color cues, changes in decor, visual landmarks and of course signage, all play an important role in providing information that people need to get from point A to point B.
Changes to the physical layout of a building can be practically impossible to correct in most cases. Radical changes to the decor can be cost prohibitive. However, small changes such as a new sign system can help reduce confusion. Often the wayfinding is a subtractive process. In older facilities we find that by removing older, outdated signs and consolidating information on a single, readable, and well placed sign can solve many issues.
Another simple way to reduce confusion is to ensure that the department or destination naming on all of the signage in your facility is consistent. Equally important is that staff refer to these destinations in a manner consistent with the signs. This is often the case in health care facility where the same department is referred to by different names by different staff members. For example, the Radiology Department may be the official name but the technicians refer to it as Medical Imaging and the public arrives looking to get an MRI. You can quickly see the potential confusion this visitor could face in getting to the appointment.
The professionals at Timely Signs can assist in evaluating your particular needs and provide a path forward. Contact us for a complimentary evaluation.
For additional information on the subject of wayfinding, download the “Showing The Way” by Frank Douglas, architect and principal of Douglas/Gallagher, an international design firm.
Recently, our team at Timely Signs was called upon by two local companies for vehicle graphics and we think the results speak for themselves.
Both projects resulted in increased brand awareness and a positive and improved image for our clients. Health Quest, the parent company of Northern Dutchess Hospital, Putnam Hospital Center, and Vassar Brothers Medical Center asked Timely Signs to wrap two of their supply chain vehicles to showcase the new Health Quest brand. The two 28 foot long box trucks were stripped of their existing graphics and wrapped with the new Health Quest logo, affiliates, and images of the their staff and the surrounding Hudson Valley. The finished product serves as a mobile billboard for the organization and highlights their dedication to providing quality healthcare in our community.
When Swim King Pools & Spas purchased a new service and installation vehicle, they saw an opportunity to generate excitement about the upcoming summer pool season. Our design and production team worked closely with the client to provide a look and feel that best reflected the products and services they offer. A properly designed vehicle wrap creates visual impact and brand recognition that sets you apart from the competition. When Swim King shows up in the neighborhood, you can be sure that everyone will be excited about the new pool! For more information on vehicle graphics and options for your business, contact us.