Lake Shore Villas Apartments – Rebranding Project
Lakeshore Villas in Port Ewen, NY, (a Morgan Community) is an apartment complex located on a beautiful lake and surrounded by mature trees and lush landscaping. They recently came to Timely Signs to see about updating the exterior signage of the property and give it a new look. The end result was a full exterior branding project that included a new logo, main monument sign, and directional signage.
Our designer, Brittney Scott, really captured what they were looking for. “With lake views and weeping willows, Lakeshore Villas’ new signage now complements the scenery in which it resides. The colors chosen for this project are subtle blues and deep purples, giving it a relaxing and sophisticated look. For the main sign, I created a custom illustration that displays a calming shoreline with a canoe pointing towards the sunset, almost like it’s inviting you into the property. I then took the elements from the illustration to create the new icon and logo for the Lakeshore Villas community rebrand.”
The main sign by the entrance consists of many layers. The backer panel is stacked wooden planks stained to look weathered, then the canoe and lake illustration were added. The front panel has V-carved lettering, adding even more dimension.The surrounding posts near the base are original, but were cut and trimmed to help bring your eye up to the main sign.
As for the directional signage, they all match the color and shape of the front panel of the main monument sign. They are free standing post and panel signs with plotter cut vinyl graphics, that are simple and clear for unobtrusive navigation. The directional signs also feature the canoe icon to help reinforce the new branding.
Lakeshore Villas also had a clock tower that the client wanted to keep. We simply updated it with new directional panels, and partially painted to match the new color scheme. It now is a perfect compliment to all of the exterior signage.