Timely Signs of Kingston, Inc.

Lake Shore Villas Apartments – Rebranding Project

August 21, 2012ReubenNews0

Lakeshore Villas Apartment Monument Sign

Lakeshore Villas in Port Ewen, NY, (a Morgan Community) is an apartment complex located on a beautiful lake and surrounded by mature trees and lush landscaping. They recently came to Timely Signs to see about updating the exterior signage of the property and give it a new look. The end result was a full exterior branding project that included a new logo, main monument sign, and directional signage.

Our designer, Brittney Scott, really captured what they were looking for. “With lake views and weeping willows, Lakeshore Villas’ new signage now complements the scenery in which it resides. The colors chosen for this project are subtle blues and deep purples, giving it a relaxing and sophisticated look. For the main sign, I created a custom illustration that displays a calming shoreline with a canoe pointing towards the sunset, almost like it’s inviting you into the property. I then took the elements from the illustration to create the new icon and logo for the Lakeshore Villas community rebrand.”

The main sign by the entrance consists of many layers. The backer panel is stacked wooden planks stained to look weathered, then the canoe and lake illustration were added. The front panel has V-carved lettering, adding even more dimension.The surrounding posts near the base are original, but were cut and trimmed to help bring your eye up to the main sign.

As for the directional signage, they all match the color and shape of the front panel of the main monument sign. They are free standing post and panel signs with plotter cut vinyl graphics, that are simple and clear for unobtrusive navigation. The directional signs also feature the canoe icon to help reinforce the new branding.

Lakeshore Villas also had a clock tower that the client wanted to keep. We simply updated it with new directional panels, and partially painted to match the new color scheme. It now is a perfect compliment to all of the exterior signage.

The Fabrication process. V-Carved letters in the process of being primed, pressure treated wood is weather stained and assembled to use as a backer to the monument sign, and a detailed view of the v-carving.

A new visual identity, icon and custom illustrations were done for this project by one of our senior designers.

Before and After – Main Monument Sign – Note that some of the existing posts were used but simply trimmed and gave the new monument sign a whole new look.

Before and After – Clock Tower – The client wanted to keep the clock tower, so our team updated it with a fresh coat of paint, new hardware and some replacement signs.

New directional signage leads the way to the leasing office.

New miscellaneous signs for visitor parking, vinyl lettering and awning for the leasing office, and smaller parking signs for the club house.

Full size front monument sign. We love it!


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Timely Signs of Kingston, Inc
154 Clinton Avenue
Kingston NY 12401

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845.331.8712 fax