For 152 years Rhinebeck Savings Bank has been an integral part of the economic growth along the Hudson River and a driving force for commerce. They pride themselves in being personally involved in the business communities as well as charitable organizations and recently went though a bank-wide re-branding project to echo that. They had expanded their product line, enhanced their delivery systems and recommitted themselves to exceptional customer service. By going through this process they realized that they no longer were a typical savings bank, so they decided on a new name to reflect that. Rhinebeck Bank.
With that came a new logo designed by Richard Kraham, which is more modern and bold, that incorporates the rolling waves of the Hudson River.
Rhinebeck Bank chose Timely Signs to carry out the replacement signage project throughout all ten Dutchess and Ulster County branches, and the corporate offices in Poughkeepsie, NY. Because Rhinebeck Bank is over 152 years old and some of the offices are still original, there were some unique challenges we had to face. Some of these branches fall within historical areas in villages with restrictive code requirements while others are in commercial districts which allow for larger, internally-illuminated signs. Creating a balance of brand consistency across a variety of fabrication methods to comply with the various code requirements was a challenge. Additionally, many of the existing sign cabinets and structures were re-finished and upgraded with new lighting, representing a significant cost savings when compared to complete replacement. Timely Signs handled all of the branch surveys of existing signage, design development for planning, budgeting, scheduling, permit application and meeting attendance as well as all of the fabrication and installation required to make this project a success.
