YO1, a state-of-the-art wellness retreat, opened in 2018 at the former Kutsher’s Hotel on Baileys Lake in the Catskill Mountains. The all-new construction, 350,000-square-foot, 131-room complex was designed around the principles of Ayurveda, ancient medical practices from India. Timely Signs was contracted for signage for the facility by LMV Architects in Poughkeepsie. Sign concepts were drawn up while the site was still under construction in 2017, then developed and finalized further with the YO1 marketing team.
On the spa and treatment floors, the signs feature thermoformed acrylic with second surface color for a lighter feel. Upstairs in the guest suites, room signs utilize an etched zinc panel with replica wood grain finish. Dimensional letters, directional signs, glass etch films, and utility and safety signs complete the interior sign package.