Beer World provides a rich shopping experience to their customers with over 2,100 beers to choose from at the Kingston store. Custom signage and imagery enhance the retail experience as well as serving as a wayfinding tool. Vibrant photography applied as floor to ceiling wall graphics invite exploration of the store, and custom dimensional lettering helps customers navigate the environment. The same graphic style and signage was expanded to the recently opened store in Monticello, creating a consistent branded environment between both Beer World locations.