ROI on Signage
There are many reasons why a sign is beneficial. However, one of the most import reasons is return on investment, or it’s ROI. What is ROI? Short for Return On Investment, ROI is an accounting formula used to obtain an actual or perceived future value of an expense or investment.
How does that work with a commercial sign?
Basically, a good sign should be one of your best salespersons. Why? Because an on-premise sign is a permanent asset. Your sign doesn’t sleep, never takes vacations and says whatever you want.
Effective signs are revenue generators. More than simply an announcement of your physical location, it is your most responsive and cost-effective advertising option. Also, In today’s mobile society, the average driver spends some 540 hours per year on the road, which makes passing motorists a repeat, captive audience for your marketing message.
Retail and businesses signs are an investment.
For instance, let’s take a large exterior sign costing $5,000.00. Instead of viewing this as a large payment for a sign, break it down as a financial investment. For example, over 5 years this investment would be $1000 year, $83 month or just $19.23 week. Now think about what it costs to advertise in the local paper. One black & white ad could cost anywhere from $200 to $1500 for ONE DAY! Shocking, right? Your sign is giving you more exposure and delivering a strong message about your business and brand, which will lead to more traffic and ultimately more sales. According to the U.S. Small Business Association, “On-premise signage is the most effective, yet the least expensive form of advertising for small business.”
In one study commissioned by the University of San Diego, the addition of one sign increased sales at retail and restaurant locations from 4 to 12 percent.1
Regardless of the industry segment, research shows that over half of new customers are typically introduced to a business through its sign, and even current customers need reminders of what your brand means.
The cost of business signage can be a significant investment, but when you work with Timely Signs, you can rest assured that your investment will provide a solid return long after the sign installation. Our outdoor signs are made with durable materials such as eco-friendly Extira or aluminum, feature fade-resistant inks and/or high performance vinyl, and sturdy, extruded aluminum posts and cabinets . Our quality craftsmanship and design assures your signage stands up to weather and time. This quality extends the life of your sign and protects the integrity of your logo and branding.
Return on investment is the key to your business and your sign, don’t think of it as an expense, it is an investment that will pay-off for your business.
1 University of San Diego School of Business research presented by the International Sign Association