Recently, our team at Timely Signs was called upon by two local companies for vehicle graphics and we think the results speak for themselves.
Both projects resulted in increased brand awareness and a positive and improved image for our clients. Health Quest, the parent company of Northern Dutchess Hospital, Putnam Hospital Center, and Vassar Brothers Medical Center asked Timely Signs to wrap two of their supply chain vehicles to showcase the new Health Quest brand. The two 28 foot long box trucks were stripped of their existing graphics and wrapped with the new Health Quest logo, affiliates, and images of the their staff and the surrounding Hudson Valley. The finished product serves as a mobile billboard for the organization and highlights their dedication to providing quality healthcare in our community.
When Swim King Pools & Spas purchased a new service and installation vehicle, they saw an opportunity to generate excitement about the upcoming summer pool season. Our design and production team worked closely with the client to provide a look and feel that best reflected the products and services they offer. A properly designed vehicle wrap creates visual impact and brand recognition that sets you apart from the competition. When Swim King shows up in the neighborhood, you can be sure that everyone will be excited about the new pool! For more information on vehicle graphics and options for your business, contact us.
There are many reasons why a sign is beneficial. However, one of the most import reasons is return on investment, or it’s ROI. What is ROI? Short for Return On Investment, ROI is an accounting formula used to obtain an actual or perceived future value of an expense or investment.
How does that work with a commercial sign?
Basically, a good sign should be one of your best salespersons. Why? Because an on-premise sign is a permanent asset. Your sign doesn’t sleep, never takes vacations and says whatever you want.
Effective signs are revenue generators. More than simply an announcement of your physical location, it is your most responsive and cost-effective advertising option. Also, In today’s mobile society, the average driver spends some 540 hours per year on the road, which makes passing motorists a repeat, captive audience for your marketing message.
This week we are featuring some custom routed dimensional letters we created for the Animal Emergency Clinic of Kingston!
The Animal Emergency Clinic has provided state of the art emergency and critical care to companion pets for over 20 years. As an office filled with animal lovers (Have you met Molly?) we jumped at the chance to work on this project. We started with a custom logo we designed for a previous installation and routed the letters out of 1/2″ PVC. We then painted the letters a brushed silver to contrast from the dark grey background where the letters were to be installed.
Have an “old” sign that you want to replace or change, but are short on the investment capital? Updating or re-facing your company’s sign is a relatively inexpensive way to create a major impact on potential customer awareness.
Whether you are a new business moving in or if your existing sign is outdated or damaged,Timely Signs can give your sign a fresh, modern look by implementing one or more rehab options.
We recently did a sign rehabilitation for the Lake Katrine location of Van Kleeck’s tire. Unfortunately the top sign box was in pretty bad shape which we had to remove for safety reasons, but the existing support pole was in spectacular shape. Perfect for a new monument sign complete with a Daktronic digital display.
Probably the single most important aspect of operating a successful business is brand awareness. The public likes to invest their money in companies and products that they recognize and trust. Your customers associate your brand with a few things, including your logo and signage. When these are drastically different there can be a disconnection in the minds of your customers about the identity of your brand. It is vital to create a unified identity across all of your different marketing platforms.
If you have multiple signs, it is important that they all have the same look and feel. When you have multiple signs that look completely different, you create confusion. The same goes with the use of colors. If you use different colors for your signs, logos, and other promotional materials, there would be no way that your customer can recognize you amongst everyone else, or know what you fully represent.
For example, you are walking through a mall to get a birthday present for a friend. You walk up to a store that has bright yellow sign with black letters shaped like a gift tag. Then you walk inside and are surrounded by yellow and blue interior signage shaped like gift tags, the employees are wearing tan slacks with blue polo shirts, and the carpeting and tiles all have the yellow and blue accents. Where are you? That’s right. Best Buy. And each and every Best Buy store looks exactly the same from Boston to San Francisco. That’s what we call Brand Consistency! You can know where you are and why you are there, just by looking around.
By having consistent messaging across all mediums, you show credibility and reliability to your customers. If you are having issues with the consistency of your sign in conjunction with your other marketing materials, it may be time to make some changes.
Feel free to browse our portfolio galleries to see what other clients have done to master the art of brand awareness and consistency.
As always, we’re always here to help if you have questions.
Nathan Littauer Hospital
Donor Recognition and Historical Display
When Nathan Littauer Hospital in Gloversville, New York began their Capital Campaign in 2007, they contacted Timely Signs to help with planning a recognition panel to acknowledge donors. After a site visit, we found that this organization had a rich and interesting history dating back to 1894.
In their main lobby were statues of their founders Nathan and Lucious Littauer, but the way they were presented left much to be desired. Since the main lobby was where the planned recognition panel was to reside, we naturally felt that presenting the capital campaign in the context of the history of the hospital would be both fitting and visually compelling.
We took our cue from the existing oak pedestals for the statues and created a design using oak trim and backer panels. We suggested suitable paint colors and provided instructions to the hospital facilities department who handled the wallpaper removal and painting which helped reduce cost. The recessed wall areas where the statues rest were painted an accent color to highlight their importance. Etched stainless plaques were installed on the oak bases with the founders’ names as well as decorative lettering on the wall. Between the two sculptures is a panel that outlines the story surrounding the formation of the hospital. To the right is a collage of historical images and to the left is the capital campaign donor panel. Along the bottom of the display is a timeline of key events in the hospital’s history that ties the entire wall together.
Sue Kiernan, Vice President of Development
Nathan Littauer Hospital and Nursing Home
See Below for Additional Photos or visit our Portfolio page.
In order of importance for your company, what comes after increasing your customer base? Gaining visibility!
Increased exposure often leads to more customers, and vehicle graphics are a great approach. Wrapping a car, truck, or any large vehicle, with vehicle graphics will get seen by thousands of eyes per day – and leave distinct impressions on just as many possible customers.
Just how effective are vehicle graphics for your business? 91 percent of people notice words and images on vehicles and coupled with distinct lettering and images, your vehicle graphics will make your brand memorable to these important consumers.
Vehicle wraps have been dramatically growing in popularity for one reason…they work. In fact, vehicle wraps represent your best advertising value. Companies can spend thousands of dollars each and every month on billboard advertising. With a vehicle wrap, your car, truck, or large vehicle will achieve year round exposure without the high monthly costs of traditional billboards. Essentially, it’s your own moving billboard.
Here are some great tips on how to make your vehicle wrap most effective:
First off, and most important, be clear and direct with your message.
- Images are great, but if there is no mention of what goods or services you provide or you don’t have enough brand awareness, you won’t make that instant connection with a person. Make sure your design conveys exactly what you do.
Use the 5-second rule.
- A motorist has 3 to 6 seconds to read your signage, otherwise known as the 5-second rule of advertising. Designs should control where people look first — and leave a lasting impression. Because of the limited time span a person has to view your truck or car graphic, you need to be direct and clear with your message. Essentially, you only have 5 seconds to catch a persons attention as they drive by to convey an understanding of your goods/services and, ultimately, a call to action such as visiting your website.
Utilize the Back of the Vehicle
- The back of your vehicle is where traffic behind you will spend longer amounts of time than drivers passing by the sides. Use the sides of the vehicle to brand your company’s logo, phone number, web address and/or imagery. Use the back of the vehicle to spell out your complex messaging to the people that will have the time to absorb it. Look at every traffic jam as a marketing opportunity.
Ultimately, one of the hardest parts of vehicle graphics is maintaining a balance between an aesthetic appeal and the need for a sense of minimalism. One cannot just throw a bunch of information up on a car because it simply is impractical. There has to be a definitive cut-off in terms of what is necessary information you should have on a truck, car or vehicle fleet.
Here are some examples of some funny wraps that we found…
Sometimes, a good sense of humor can attract the attention of a prospective customer, particularly if you’re in an overcrowded services industry.
This is an interesting approach to a funeral service….
A bus wrap for National Geographic. This particular bus is very hungry…
Orthopedic Associates of Dutchess County chooses Timely Signs to assist in the branding of new offices
Orthopedic Associates of Dutchess County called on Timely Signs to develop an interior and exterior signage system for both their new Kingston office at 910 Ulster Avenue in the Town of Ulster, and for their new corporate headquarters at 1910 Route 9 in the Town of Poughkeepsie.
Working closely with the architect and the administrative staff at OADC, Timely Signs developed an interior sign system that meets the clients goal of being flexible and modern while meeting the requirements set forth in the Americans with Disabilities Act. The Americans with Disabilities Act (also known as ADA Compliance) requires all room signs to have raised tactile lettering and grade II Braille. The sign system and interior wayfinding navigation were developed with consistency in mind to create a uniform look for all of OADC’s offices moving forward.
From interior directional signs and custom brochure holders, to internally illuminated channel letters on the exterior of the building, Timely Signs was there every step of the way. From the initial concepts and design, to permitting and fabrication, the staff at Timely Signs worked tirelessly to ensure a quality image for Orthopedic Associates of Dutchess County.
Working with the team at Timely Signs has been wonderful. We can’t stop talking about how great everything looks, and have already recommended them to other Hudson Valley organizations!
Josephine Class, RN, BSN
Chief Administrative Officer
Rondout Savings Bank is a hometown bank currently celebrating 140 years of excellence in service to the Kingston community and surrounding areas. In 2011, they retained the services of Frank Campagna and his team of designers at ColorPage, formerly Tri-State Litho, with the task of developing a new identity for the bank and implementing it across all of the their print and electronic media. When it came time to rebrand the exterior signage of their four branch locations, they called on Timely Signs to develop and implement a complete package of exterior signage using their new identity.
Paul Beichert of Timely Signs worked closely with the bank’s administrative staff and with ColorPage on the design, planning and budgeting of the project.
After complete surveys of all locations were performed, we found that this project was as much about removing outdated and redundant signs as it was about branding. Beichert said about the process. Not every sign that was in place needed to be re-branded or even needed to be there at all. By removing, in some cases, half of the signs and replacing them with a few, well-designed and accurately placed signs, the overall look of every site was improved.
Timely Signs team handled all aspects of the project including the design, budgeting, permit filing and approvals, manufacturing, removals and installations. Many of the signs that were in good shape were re-conditioned, saving a substantial amount over the cost of installing all new signage. The benefits greatly by have a clean, consistent and modern image across all four of the their branches.
Here are few photographs from the new rebranding project: