The staff at Timely Signs is a talented and creative group but this month the spotlight for one employee turns away from his daily fabrication of signs and graphics and to his lifelong passion for photography. We sat down with Mark Long, an eight year member of the Timely Signs team to discuss his upcoming show at Keegan Ales.
Glens Falls Hospital Foundation recently chose Timely Signs to assist them in the development of a donor recognition system for their new Surgical Care Unit. The unit was to be dedicated to the late Dr. Harry M. “Mac” DePan, a Surgeon at Glens Falls Hospital from 1954-1993. Glens Falls Hospital wanted to recognize Dr. DePan for his passionate and skilled service as a surgeon and for his unwavering commitment to healing patients in the region.
There are some projects that we work on that really strike a “chord” for us here. Not only does it invigorate our love of design and the community but also it helps to remind us why we do what we do.
As many know, the music industry lost an icon this year when Levon Helm passed away. This event touched the whole community, international and locally, and also hit us here at Timely Signs. Especially for our President Paul Beichert who was not only a fan of his musical talents but had been working with the Levon Helm Studios on various projects for many years.
We were approached by Barbara O’Brien, manager of the Levon Helm Studios, to come up with a concept that would work in combination with their first fundraising effort, “Keep it Goin’”, to raise money to keep the studio doors open. The idea was to offer a commemorative t-shirt, an digital download of an exclusive recording of Levon Helm’s Song, “Drown in my own Tears”, and have the persons name engraved on a plaque that would be featured on an interior wall of the Levon Helm Studios.
When coming up with the concept, it began to take on more of a life of its own, more than just a simple dedication plaque.
The artist, Sheila Gilday, said about the project: “I was thinking about the concept for the artwork, and I wanted it to reflect who Levon was and how he chose to live his life. I decided to center the artwork on the mandolin, which was one of Levon’s instruments, but make it up individually out of mandolin picks as a mosaic of sorts. The various sizes and colors of the picks help to showcase the mandolin while giving it flow and energy. Then, in the spirit of “Keeping it goin’”, there are bursts of picks making their own individual rhythm, ebbing and flowing into the mandolin throughout multiple panels, giving the piece more power and making it whole. Similar to mandolin picks, we may be individuals but as a team we can make a great music & art together. And that was Levon.”
Paul Beichert plans on donating all the materials, fabrication and installation of the artwork in order to help with the project. “It’s an honor to be able to do this for Levon. I’ve been a fan of his music for the better part of my life. Every time I met Levon he was kind and generous with his time. He loved making music and easily inspired dedicated, life-long fans. We are so pleased that our company could play a small role in continuing his legacy.”
We will keep you updated on the progress of the project, but in the meantime, you can read more about the Keep it Goin’ fundraiser on the Levon Helm website.
Have an “old” sign that you want to replace or change, but are short on the investment capital? Updating or re-facing your company’s sign is a relatively inexpensive way to create a major impact on potential customer awareness.
Whether you are a new business moving in or if your existing sign is outdated or damaged,Timely Signs can give your sign a fresh, modern look by implementing one or more rehab options.
We recently did a sign rehabilitation for the Lake Katrine location of Van Kleeck’s tire. Unfortunately the top sign box was in pretty bad shape which we had to remove for safety reasons, but the existing support pole was in spectacular shape. Perfect for a new monument sign complete with a Daktronic digital display.
This Wednesday’s Sign of the Week is near and dear to our hearts. It is best described in the words of Paul Beichert, Timely Signs president, who designed and fabricated it.
“Back in May of 2011, just before Levon’s birthday bash concert at Ulster Performing Arts Center, Timely Signs wanted to present Levon with a special gift for his celebration. We’d been working with Barbara O’Brien, Levon’s manager for many years and created a variety of promo items and awards for special guests who attended his Midnight Rambles. Levon wanted a sign for his barn in Woodstock where guests and performers could pose for a photo op. With all the touring and the Rambles every weekend, the plans for this sign always seemed to on the back burner and a couple of years had gone by.
When I heard about the birthday bash show, we decided we should give him the sign as a small token of our thanks for the good times he’s provided to so many of us over the years. I presented the sign to him in his dressing room right after he walked off the stage and he just loved it. I’ll always remember that big smile on his face. He was so filled with joy that night. That’s the Levon Helm I’ll always remember……”
– Paul Beichert, President
This Wednesday’s sign of the week comes to you from Van Loan’s Discount Beverage, on Route 9W in Port Ewen!
Van Loan’s came to Timely Signs looking for a custom monument sign because they wanted to draw more attention to their business. They are located in a high traffic area which was set back from the road, and felt that a sign with more impact would drive more customers inside. We designed and fabricated a sign with non-illuminated flat Dibond panels routed with full color digital printing to simulate a 3D bottle shape. Sides were then contour wrapped with bronze aluminum. Coupled with these panels, is a 4’ x 4’ internally illuminated double sided sign cabinet with full color printed translucent acrylic faces to represent the label of the bottle. The entire monument stands over 16’ above grade.
Probably the single most important aspect of operating a successful business is brand awareness. The public likes to invest their money in companies and products that they recognize and trust. Your customers associate your brand with a few things, including your logo and signage. When these are drastically different there can be a disconnection in the minds of your customers about the identity of your brand. It is vital to create a unified identity across all of your different marketing platforms.
If you have multiple signs, it is important that they all have the same look and feel. When you have multiple signs that look completely different, you create confusion. The same goes with the use of colors. If you use different colors for your signs, logos, and other promotional materials, there would be no way that your customer can recognize you amongst everyone else, or know what you fully represent.
For example, you are walking through a mall to get a birthday present for a friend. You walk up to a store that has bright yellow sign with black letters shaped like a gift tag. Then you walk inside and are surrounded by yellow and blue interior signage shaped like gift tags, the employees are wearing tan slacks with blue polo shirts, and the carpeting and tiles all have the yellow and blue accents. Where are you? That’s right. Best Buy. And each and every Best Buy store looks exactly the same from Boston to San Francisco. That’s what we call Brand Consistency! You can know where you are and why you are there, just by looking around.
By having consistent messaging across all mediums, you show credibility and reliability to your customers. If you are having issues with the consistency of your sign in conjunction with your other marketing materials, it may be time to make some changes.
Feel free to browse our portfolio galleries to see what other clients have done to master the art of brand awareness and consistency.
As always, we’re always here to help if you have questions.
We understand that the signage and donor recognition industry is very visual medium, and what better way to present our work than with a brand new website.
Aside from its new and updated look, the new website features a powerful way to view our portfolio of projects, making it easier for you to better understand our wide range of services and capabilities here at Timely Signs. You can now look through individual project portfolios (Interior & Exterior Signage or Donor Recognition) or delve deeper into galleries specific to certain types of signage (Carved Signs, Dimensional Lettering, Interior & Wayfinding Signs, Window & Glass Graphics, Vehicle Graphic, Banners, and more…).
In addition, we’ve added a news section in order to bring you fresh content such as featured projects, industry related information, updates about new and exciting things happening at Timely Signs and the fun things we’re up to as a company.
Sheila Gilday, website designer, said “When I initially met with Paul and Joe Beichert to go over the project, I could see their passion for having a website that not only showcased their work, but highlighted their client’s success and achievements. This pride shines through with their new portfolio section that documents some of their larger scale projects from start to finish, rich with images to give you the full project experience. The website also has a robust analytic implementation that will gage traffic and visitor patterns, search engine activity, server performance, and content effectiveness all to better provide the best experience for the customer. Along with an improved user experience, photo heavy product galleries, I’m ecstatic with the final result.”
We think you’ll love the new site and the improved navigation, clean design and helpful resources it has to offer. We’re very excited about this new way of communicating with you and we hope that you enjoy it.
Orthopedic Associates of Dutchess County chooses Timely Signs to assist in the branding of new offices
Orthopedic Associates of Dutchess County called on Timely Signs to develop an interior and exterior signage system for both their new Kingston office at 910 Ulster Avenue in the Town of Ulster, and for their new corporate headquarters at 1910 Route 9 in the Town of Poughkeepsie.
Working closely with the architect and the administrative staff at OADC, Timely Signs developed an interior sign system that meets the clients goal of being flexible and modern while meeting the requirements set forth in the Americans with Disabilities Act. The Americans with Disabilities Act (also known as ADA Compliance) requires all room signs to have raised tactile lettering and grade II Braille. The sign system and interior wayfinding navigation were developed with consistency in mind to create a uniform look for all of OADC’s offices moving forward.
From interior directional signs and custom brochure holders, to internally illuminated channel letters on the exterior of the building, Timely Signs was there every step of the way. From the initial concepts and design, to permitting and fabrication, the staff at Timely Signs worked tirelessly to ensure a quality image for Orthopedic Associates of Dutchess County.
Working with the team at Timely Signs has been wonderful. We can’t stop talking about how great everything looks, and have already recommended them to other Hudson Valley organizations!
Josephine Class, RN, BSN
Chief Administrative Officer
Rondout Savings Bank is a hometown bank currently celebrating 140 years of excellence in service to the Kingston community and surrounding areas. In 2011, they retained the services of Frank Campagna and his team of designers at ColorPage, formerly Tri-State Litho, with the task of developing a new identity for the bank and implementing it across all of the their print and electronic media. When it came time to rebrand the exterior signage of their four branch locations, they called on Timely Signs to develop and implement a complete package of exterior signage using their new identity.
Paul Beichert of Timely Signs worked closely with the bank’s administrative staff and with ColorPage on the design, planning and budgeting of the project.
After complete surveys of all locations were performed, we found that this project was as much about removing outdated and redundant signs as it was about branding. Beichert said about the process. Not every sign that was in place needed to be re-branded or even needed to be there at all. By removing, in some cases, half of the signs and replacing them with a few, well-designed and accurately placed signs, the overall look of every site was improved.
Timely Signs team handled all aspects of the project including the design, budgeting, permit filing and approvals, manufacturing, removals and installations. Many of the signs that were in good shape were re-conditioned, saving a substantial amount over the cost of installing all new signage. The benefits greatly by have a clean, consistent and modern image across all four of the their branches.
Here are few photographs from the new rebranding project: