In 1960 architect Kevin Lynch coined the term “Wayfinding”. Webster’s New Millennium™ Dictionary of English defines wayfinding as “signs, maps, and other graphic or audible methods used to convey location and directions to travelers”. As companies and facilities grow and become more complex, the need for accurate wayfinding increases. Many factors affect the ease with which a person can navigate a complex space. Color cues, changes in decor, visual landmarks and of course signage, all play an important role in providing information that people need to get from point A to point B.
Changes to the physical layout of a building can be practically impossible to correct in most cases. Radical changes to the decor can be cost prohibitive. However, small changes such as a new sign system can help reduce confusion. Often the wayfinding is a subtractive process. In older facilities we find that by removing older, outdated signs and consolidating information on a single, readable, and well placed sign can solve many issues.
Another simple way to reduce confusion is to ensure that the department or destination naming on all of the signage in your facility is consistent. Equally important is that staff refer to these destinations in a manner consistent with the signs. This is often the case in health care facility where the same department is referred to by different names by different staff members. For example, the Radiology Department may be the official name but the technicians refer to it as Medical Imaging and the public arrives looking to get an MRI. You can quickly see the potential confusion this visitor could face in getting to the appointment.
The professionals at Timely Signs can assist in evaluating your particular needs and provide a path forward. Contact us for a complimentary evaluation.
For additional information on the subject of wayfinding, download the “Showing The Way” by Frank Douglas, architect and principal of Douglas/Gallagher, an international design firm.
When the directors of the Bardavon Opera House in Poughkeepsie, NY, needed to print, fabricate and install a series of historical and informational displays for the public areas of the theater, they came to us. The Bardavon Opera House is on the national register of historic places as the oldest continuously operated theater in New York State. The conceptual design and planning of the displays was developed by Carla Rozman of Carla Rozman Graphic Design.
Rich with images from the past, the displays take the visitor on a visual journey through the history of the theater. It is engagingly presented by highlighting the Bardavon’s original beginnings as Collingwood Opera House, through its transformation into a movie palace in the 1920’s, the near demolition in 1976, and onward to the present day with informational panels about performers like the Hudson Valley Philharmonic, Bardavon membership, capital campaign donors and ongoing fundraising projects.
All of the displays were fabricated using full color solvent-based print technology, laminated using a durable low-glare protective surface and mounted to ½” thick Sintra Composite panels for long-term durability.
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