It’s the Wednesday Sign of the Week!
This week we are featuring a recent vehicle graphic for Jeff Lowe Heating and Cooling! We’re very excited for them, not only because they are introducing another box truck to their fleet, but the company is actually celebrating it’s 100 year anniversary! How wonderful is that!
This box truck had high performance plotter cut vinyl graphics installed early this week.
Note about Vehicle Graphics – Think about the time your trucks spend on the road – whether on a job, picking up material or simply grabbing lunch – your custom fleet wrap is out there letting prospective customers know about your business. Did you know that vehicle graphics can generate up to 16 million impressions a year!
(*Source: the Traffic Audit Bureau)
In order of importance for your company, what comes after increasing your customer base? Gaining visibility!
Increased exposure often leads to more customers, and vehicle graphics are a great approach. Wrapping a car, truck, or any large vehicle, with vehicle graphics will get seen by thousands of eyes per day – and leave distinct impressions on just as many possible customers.
Just how effective are vehicle graphics for your business? 91 percent of people notice words and images on vehicles and coupled with distinct lettering and images, your vehicle graphics will make your brand memorable to these important consumers.
Vehicle wraps have been dramatically growing in popularity for one reason…they work. In fact, vehicle wraps represent your best advertising value. Companies can spend thousands of dollars each and every month on billboard advertising. With a vehicle wrap, your car, truck, or large vehicle will achieve year round exposure without the high monthly costs of traditional billboards. Essentially, it’s your own moving billboard.
Here are some great tips on how to make your vehicle wrap most effective:
First off, and most important, be clear and direct with your message.
- Images are great, but if there is no mention of what goods or services you provide or you don’t have enough brand awareness, you won’t make that instant connection with a person. Make sure your design conveys exactly what you do.
Use the 5-second rule.
- A motorist has 3 to 6 seconds to read your signage, otherwise known as the 5-second rule of advertising. Designs should control where people look first — and leave a lasting impression. Because of the limited time span a person has to view your truck or car graphic, you need to be direct and clear with your message. Essentially, you only have 5 seconds to catch a persons attention as they drive by to convey an understanding of your goods/services and, ultimately, a call to action such as visiting your website.
Utilize the Back of the Vehicle
- The back of your vehicle is where traffic behind you will spend longer amounts of time than drivers passing by the sides. Use the sides of the vehicle to brand your company’s logo, phone number, web address and/or imagery. Use the back of the vehicle to spell out your complex messaging to the people that will have the time to absorb it. Look at every traffic jam as a marketing opportunity.
Ultimately, one of the hardest parts of vehicle graphics is maintaining a balance between an aesthetic appeal and the need for a sense of minimalism. One cannot just throw a bunch of information up on a car because it simply is impractical. There has to be a definitive cut-off in terms of what is necessary information you should have on a truck, car or vehicle fleet.
Here are some examples of some funny wraps that we found…
Sometimes, a good sense of humor can attract the attention of a prospective customer, particularly if you’re in an overcrowded services industry.
This is an interesting approach to a funeral service….
A bus wrap for National Geographic. This particular bus is very hungry…