Probably the single most important aspect of operating a successful business is brand awareness. The public likes to invest their money in companies and products that they recognize and trust. Your customers associate your brand with a few things, including your logo and signage. When these are drastically different there can be a disconnection in the minds of your customers about the identity of your brand. It is vital to create a unified identity across all of your different marketing platforms.
If you have multiple signs, it is important that they all have the same look and feel. When you have multiple signs that look completely different, you create confusion. The same goes with the use of colors. If you use different colors for your signs, logos, and other promotional materials, there would be no way that your customer can recognize you amongst everyone else, or know what you fully represent.
For example, you are walking through a mall to get a birthday present for a friend. You walk up to a store that has bright yellow sign with black letters shaped like a gift tag. Then you walk inside and are surrounded by yellow and blue interior signage shaped like gift tags, the employees are wearing tan slacks with blue polo shirts, and the carpeting and tiles all have the yellow and blue accents. Where are you? That’s right. Best Buy. And each and every Best Buy store looks exactly the same from Boston to San Francisco. That’s what we call Brand Consistency! You can know where you are and why you are there, just by looking around.
By having consistent messaging across all mediums, you show credibility and reliability to your customers. If you are having issues with the consistency of your sign in conjunction with your other marketing materials, it may be time to make some changes.
Feel free to browse our portfolio galleries to see what other clients have done to master the art of brand awareness and consistency.
As always, we’re always here to help if you have questions.
Nathan Littauer Hospital
Donor Recognition and Historical Display
When Nathan Littauer Hospital in Gloversville, New York began their Capital Campaign in 2007, they contacted Timely Signs to help with planning a recognition panel to acknowledge donors. After a site visit, we found that this organization had a rich and interesting history dating back to 1894.
In their main lobby were statues of their founders Nathan and Lucious Littauer, but the way they were presented left much to be desired. Since the main lobby was where the planned recognition panel was to reside, we naturally felt that presenting the capital campaign in the context of the history of the hospital would be both fitting and visually compelling.
We took our cue from the existing oak pedestals for the statues and created a design using oak trim and backer panels. We suggested suitable paint colors and provided instructions to the hospital facilities department who handled the wallpaper removal and painting which helped reduce cost. The recessed wall areas where the statues rest were painted an accent color to highlight their importance. Etched stainless plaques were installed on the oak bases with the founders’ names as well as decorative lettering on the wall. Between the two sculptures is a panel that outlines the story surrounding the formation of the hospital. To the right is a collage of historical images and to the left is the capital campaign donor panel. Along the bottom of the display is a timeline of key events in the hospital’s history that ties the entire wall together.
Sue Kiernan, Vice President of Development
Nathan Littauer Hospital and Nursing Home
See Below for Additional Photos or visit our Portfolio page.
We understand that the signage and donor recognition industry is very visual medium, and what better way to present our work than with a brand new website.
Aside from its new and updated look, the new website features a powerful way to view our portfolio of projects, making it easier for you to better understand our wide range of services and capabilities here at Timely Signs. You can now look through individual project portfolios (Interior & Exterior Signage or Donor Recognition) or delve deeper into galleries specific to certain types of signage (Carved Signs, Dimensional Lettering, Interior & Wayfinding Signs, Window & Glass Graphics, Vehicle Graphic, Banners, and more…).
In addition, we’ve added a news section in order to bring you fresh content such as featured projects, industry related information, updates about new and exciting things happening at Timely Signs and the fun things we’re up to as a company.
Sheila Gilday, website designer, said “When I initially met with Paul and Joe Beichert to go over the project, I could see their passion for having a website that not only showcased their work, but highlighted their client’s success and achievements. This pride shines through with their new portfolio section that documents some of their larger scale projects from start to finish, rich with images to give you the full project experience. The website also has a robust analytic implementation that will gage traffic and visitor patterns, search engine activity, server performance, and content effectiveness all to better provide the best experience for the customer. Along with an improved user experience, photo heavy product galleries, I’m ecstatic with the final result.”
We think you’ll love the new site and the improved navigation, clean design and helpful resources it has to offer. We’re very excited about this new way of communicating with you and we hope that you enjoy it.