Just recently we were asked to work on a project down at the MTV studios in Times Square. The project consisted of some elements for the set design of an upcoming Telethon they were producing on Hurricane Sandy Relief. The telethon, called Restore the Shore was to help drum up support donations for relief efforts for Seaside Heights.
Timely Signs was called in to print and install large vinyl floor graphics on the circular stage (seen in the image at left) and a set of custom routed dimensional letters for the donation desk.
MTV’s special Restore the Shore, hosted by Sway and Amy Paffrath, had multiple stars from the network (including the casts of Jersey Shore, Teen Wolf, Teen Mom and Awkward) working the duck phones and talking to those who have made donations to help rebuild what Hurricane Sandy destroyed. Singer songwriter Pink, also lended her voice to the project.
All funds raised will go to Architecture for Humanity, an internationally recognized non-profit that led rebuilding efforts in New Orleans after Hurricane Katrina and in Haiti after the 2010 earthquake, which is now setting out to help rebuild the famed boardwalk, local businesses and homes in Seaside Heights ravaged by the storm.
As of Wednesday, November 16, the telethon raised over 1 million dollars.
To view the special, see below.